Three Experiences. One Philosophy.
The Athlete
Professional tennis taught me discipline, resilience and the pursuit of continuous improvement. Competing internationally from the age of 13 shaped the mindset I bring to every hospitality project today.
The Hospitality Professional
After earning degrees from Pepperdine University and Cornell University, I built my career with some of the world's leading hospitality brands, including Four Seasons, Marriott, Nobu Hospitality, Leading Hotels of the World and Proper Hotels. These experiences gave me a deep understanding of luxury hotel operations, guest experience and commercial performance.
The Entrepreneur
Moving to the Netherlands marked the beginning of a new chapter. Working alongside entrepreneurs and start-ups strengthened my strategic thinking and ultimately led me to combine my hospitality expertise with hotel development and owner advisory.
Today My Work Includes
Hotel Development & Management
Brand Positioning
Revenue Strategies & Optimization
Hotel Openings
Owner Representation
Purposeful Guest Experience
Career Highlights
Led the transformation of Le Merigot JW Marriott, contributing to its rise from #33 to #2 on TripAdvisor in Santa Monica, CA while earning recognition as the 2nd Most Improved JW Marriott Worldwide and 3rd Most Improved Luxury Hotel in North America in 2018.
Opening team member of the award-winning Santa Monica Proper Hotel, later named #1 City Hotel in Los Angeles by Travel + Leisure.
Leading the hotel concept, brand vision, and development strategy for Paradise Breeze Hotel & Residences, a Curio Collection by Hilton in Nassau, Bahamas.
Co-owner and strategic advisor of a boutique hotel in Mexico with a 9.8 Booking.com rating and one of the highest-ranked hotels in the region.